Russ Coff
Credentials: Ph.D. in Business Administration
Position title: Professor, Management & Human Resources;
Thomas J. Falk Distinguished Chair in Business
Wisconsin School of Business
Fabio Gaertner
Credentials: PhD
Position title: Assistant Professor, Accounting & Information Systems
Wisconsin School of Business
Martin Ganco
Credentials: PhD in Business Administration
Position title: Associate Professor, Management & Human Resources
Wisconsin School of Business
Course Overview
crb841: Business of Biotech: Commercialization Pathways
Year 2, Fall Semester (2 credits)
It’s biotechnology’s biggest challenge—evaluating opportunities, selecting high-potential candidates and taking them to market successfully.
This course examines the process every step of the way, building on the assessment tools from your first business course.
You’ll learn how to evaluate the potential of a product or technology in light of the organizational resources required for full commercialization.
From leadership, legal, finance and accounting to negotiation, licensing, product development and marketing, you’ll analyze the resources required to build and sustain a successful product or organization.
Then you’ll use your knowledge to create a business development plan that assesses the feasibility and estimate the economic potential of a specific opportunity.
Here are some of the topics taught in this course:
Session Topics from Fall 2021
Session 1: Course Introduction; Intro to Value Creation through Technology Commercialization and Guest Speaker on IP Strategies and Introduction to Business Law
Session 2: New Venture Creation, continued, Including New Product Development and Funding Sources Panel
Session 3: Capital Budgeting and Investment Decisions
Session 4: Forecasting Cash Flows and Valuation
Session 5: Strategic Alliances
Session 6: Managing People (Human Resource Management, Organizational Behavior, and Leadership)
Session 7: Final Presentations